Facts You Should Know About Selling
Your Real Estate at Auction!!

Auction vs Traditional Selling

Traditional Sale

• Property one of many being advertised and shown

• May remain on Market for months or years

• Minimal advertising; heavy reliance on Multiple Listing Service

• Little motivation for buyers, you wait for them

• Price reduction encouraged to create buyer interest in activity

• Upside potential limited by asking price

• Seller risks overpricing, and thus seeing little interest, risks under pricing, and thus selling property for less than it is worth

• Seller must negotiate all aspects of the sale

• Contingencies are common

• Few offers are received, multiple offers at one time are rare

Auction Method

• Focus is on your property alone
• Results in offers in 60-90 days or less
• Extensive advertising featuring your property exclusively
• Buyers act on your schedule
• Auction provides catalyst to promote buyer interest
• Realizes the property’s true market value. No limit on upside potential
• Eliminates guesswork in determining the asking price of the property
• All conditions of sale set in advance, thus eliminating negotiations
• Property sold without contingencies
• All offers are presented to the seller before and during the auction

Here's what a Dixon’s Auction can do for you:

• Sell in about 90 days or less
  The more expensive or unique a property is, the longer it typically takes to sell using conventional methods. Having a specified date on which you intend to sell creates a sense of urgency, and helps to speed up the entire sales process.

• Give you control over the sales process
  You set the date and time of the sale, as well as the terms and conditions. Because potential buyers know you are committed to sell on a specific date, they do their homework in advance and show up prepared to bid, freeing you from the hassle of dealing with insincere offers and contract contingencies.

• Get maximum exposure
  By compressing the sales period, we can carry out a more aggressive marketing strategy, providing maximum visibility for your property. In addition, we can tailor our campaign to reach the target market most likely to be interested in your property.

• Get a fair market price
  Many luxury properties have few 'comparables' upon which to base a true appraisal. As a result, the seller runs the risk of asking too much or too little. An auction eliminates that problem because it establishes the real market price. In fact, an auction is the purest method for establishing the true market price based on the 'highest and best' use of the property.

• Close in 45 days or less after the auction - without contingencies
  If you've ever 'sold' a property contingent on financing or on the sale of the buyer's property, you know how frustrating that can be. Dixon’s auctions are contingency free, so you'll be able to make plans based on an on-time closing.

• Eliminate the cost of carrying your property
  A property that remains on the market for an extended period can become a serious drain on the owner and the owner's equity. Mortgage payments, maintenance, taxes and insurance can add up to thousands of dollars a month for some properties. A Dixon’s auction helps you eliminate those costs that erode your equity, and will net you the highest price possible.

• Reach the broadest possible universe of qualified bidders
  Our experienced marketing staff knows how to put together the right combination of advertising (local, regional, national and international, depending on your needs), direct mail (using our proprietary database of over 250,000 interested buyers), public relations and direct sales efforts to bring your property to the attention of qualified prospects wherever they may be.

WHERE TO START

Call Dixon’s Auctions, Inc at (804) 272-1557, email us or fill out our Contact Us form with your questions. We'll discuss your property with you, talk about your specific needs, and help you determine whether an auction is right for you.

ANALYSIS
Our marketing executives will visit with you, view your property, and discuss the various options best suited for selling your property at auction.

 MARKETING PLAN
Once you've decided to sell your property, we'll implement the marketing plan, targeted at the specific target market most likely to be interested in your property based on our long experience in refining buyer profiles. It will include:

• A specific plan and schedule for ad placements.

• A production schedule for a brochure featuring your property.

• Use of the Internet to draw people to your property, provide information and facilitate bidding.

• Dixon’s Auctions, Inc staffing will conduct the property inspections during the marketing period.

• An extensive property information packet will be prepared to assist buyers in their evaluation and due diligence process.

PLEASE CLICK HERE TO VIEW PAST RESULTS OF OUR SUCCESSFUL REAL ESTATE AUCTIONS!!